Launching Pro-Collagen Morning Matrix
To launch ELEMIS’ latest skincare innovation, we entered into another three-way collaboration with ELEMIS’ fabulous in-house Creative and the immensely talented team at Able to create assets for the launch campaign.
Pro-Collagen Morning Matrix protects skin from modern-day stressors, such as Blue Light, which we are all exposed to via phones and computer monitors.
Able modelled the Pro-Collagen Matrix collection and using X-particles, simulated an ink in water explosion.
The active ingredients that protect complexions from accelerated signs of digital ageing were represented by a woven barrier layer seen appearing from the jars, concealing and protecting the ink clouds.
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